1. Introduction

Welcome to https://bwpdwu.com/ (the “Website”), operated by Glenn Fitzsimmons (“we,” “us,” or “our”). We are committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Website, purchase our women’s apparel products, or interact with our services. By accessing or using the Website, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.

2. Information We Collect

We may collect two types of information from you: personal information and non-personal information.

2.1 Personal Information

Personal information refers to data that can identify you as an individual. We may collect the following personal information when you interact with our Website:

  • Contact details: Full name, email address (e.g., service@bwpdwu.com for our business, or your provided email), phone number (e.g., your contact number or our business number +1 (610) 883-1438 if you reach out via call), and physical address (e.g., your shipping/billing address, or our business address 133 Woodstream Road, Boothwyn, PA, US for correspondence).
  • Payment information: Credit card details, debit card information, or other payment method details (collected securely through third-party payment processors, as we do not store this information directly).
  • Account information: If you create an account on our Website, your username, password (encrypted), and account preferences.
  • Order information: Details related to your purchases, including product SKUs (e.g., A1001-1, A1017), order numbers, product selections, sizes, quantities, and shipping preferences.

2.2 Non-Personal Information

Non-personal information is data that cannot be used to identify you individually. This may include:

  • Technical information: Browser type, operating system, device type, IP address, cookie data, pages visited on the Website, time spent on each page, and referral sources.
  • Usage information: Trends in product browsing (e.g., preferences for women’s satin dresses, sequin cocktail dresses), search queries, and general Website traffic data.
  • Aggregated data: Combined information about our users’ behaviors and preferences, which is anonymized and used for analytical purposes.

3. How We Use Your Information

We use the collected information for the following legitimate business purposes:

  • Process and fulfill your orders: Verify your identity, process payments, ship products to your provided address, and send order confirmations and tracking updates.
  • Provide customer service: Respond to your inquiries, feedback, complaints, or requests for support (e.g., questions about product sizes, returns, or shipping).
  • Improve our Website and products: Analyze user behavior to enhance the Website’s functionality, optimize product offerings (e.g., adding popular women’s dress styles), and personalize your shopping experience.
  • Communicate with you: Send marketing communications (e.g., newsletters, promotions, or new product announcements) if you have opted in to receive them. You can unsubscribe from these communications at any time.
  • Ensure security: Detect and prevent fraud, unauthorized access, or other security breaches, and comply with legal obligations.

4. Disclosure of Your Information

We do not sell, rent, or lease your personal information to third parties for marketing purposes without your explicit consent. However, we may disclose your information in the following circumstances:

  • Third-party service providers: We may share your information with trusted third parties who assist us in operating the Website, processing payments (e.g., secure payment processors), fulfilling orders (e.g., shipping carriers), providing customer service, or conducting marketing activities. These third parties are obligated to protect your information and only use it for the purposes we specify.
  • Legal compliance: We may disclose your information if required by law, regulation, legal process, or governmental request (e.g., subpoenas, court orders).
  • Protection of rights: We may disclose your information to protect our rights, property, or safety, or the rights, property, or safety of our users or others (e.g., to address fraud, abuse, or violations of our Terms of Service).
  • Business transfers: In the event of a merger, acquisition, sale of assets, or other business transaction, your personal information may be transferred to the successor entity or third party involved in the transaction. We will notify you of any such transfer via email or a prominent notice on the Website.

5. Data Security

We implement reasonable technical, administrative, and physical security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include:

  • Secure payment processing: Using industry-standard encryption (e.g., SSL) to protect payment information during transmission.
  • Access controls: Restricting access to personal information to authorized personnel only.
  • Regular security audits: Reviewing and updating our security practices to address emerging threats.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee the absolute security of your information, and you acknowledge that you provide your information at your own risk.

6. Cookies and Similar Technologies

We use cookies and similar tracking technologies (e.g., web beacons) to enhance your browsing experience on the Website. Cookies are small text files stored on your device that collect information about your usage patterns.

6.1 Types of Cookies We Use

  • Essential cookies: Necessary for the Website to function properly (e.g., enabling shopping cart functionality, processing orders).
  • Analytical cookies: Used to analyze how users interact with the Website (e.g., which pages are most visited, how users navigate the site) to improve performance.
  • Marketing cookies: Used to deliver personalized marketing content and promotions based on your browsing history and preferences.

6.2 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block, delete, or disable cookies. However, disabling essential cookies may affect the functionality of the Website, and you may not be able to complete purchases or use certain features.

7. Third-Party Links

Our Website may contain links to third-party websites (e.g., social media platforms, payment processors). This Privacy Policy does not apply to these third-party websites. We are not responsible for the privacy practices or content of such websites. We encourage you to review the privacy policies of any third-party websites you visit.

8. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access: Request access to the personal information we hold about you.
  • Correction: Request correction of any inaccurate or incomplete personal information.
  • Deletion: Request deletion of your personal information, subject to legal obligations (e.g., retaining order records for tax purposes).
  • Opt-out: Opt out of receiving marketing communications by following the unsubscribe instructions in our emails or contacting us directly.
  • Data portability: Request a copy of your personal information in a structured, machine-readable format (where applicable).

To exercise any of these rights, please contact us using the information provided in Section 10. We may require you to verify your identity before processing your request to ensure the security of your information.

9. Children’s Privacy

Our Website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13 without parental consent, we will take steps to delete such information promptly. If you believe we have collected information from a child under 13, please contact us.

10. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

  • Name: Glenn Fitzsimmons
  • Address: 133 Woodstream Road, Boothwyn, PA, US
  • Email: service@bwpdwu.com
  • Phone: +1 (610) 883-1438

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make changes, we will revise the “Last Updated” date at the top of this policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Website after the updated Privacy Policy is posted constitutes your acceptance of the changes.